MAYA Principle

“Most Advanced, Yet Acceptable.” It’s a principle that provides users with enough of what they already use and understand with enough new features that are easy to adopt. Raymond Loewy (1893-1986), also known as ‘The Father of Industrial Design,’ gave the world many famous designs, including the Coca-Cola bottle. His secret formula to approaching design was MAYA. “The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.”