SEO / Content Marketing Guide
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SEO / Content Marketing Guide

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In this starter kit, I will be compiling the sources from which I learned SEO (some through several reads, many through skimming). The following links will have limited annotations. Hopefully, it takes you on a rabbit hole, and you can come out with more knowledge about the subject.

Disclaimer

Disclaimer 1: I have taken three SEO courses. (1) The Detailed course aka the SEO Blueprint, (2) the self serve Demand Curve course, (3) some Udemy courses. These contents will not be included here (obviously), but I do recommend them highly.

Disclaimer 2: It is no surprise that content written by SEO experts are the best of the best. You'll likely find yourself with 30 tabs at one point, feeling overwhelmed and lost. My advice is to approach each article with intention.

Disclaimer 3: There is so, so much overlap with each article. Say you come across two articles: a "definitive guide" versus a "ultimate guide". If you have time, it is worth it to review content that might be something you've read before. If you have mastery of 80% of the content, I'd suggest skimming until you can find the 20% contentโ€” and dig in.

Basics

Super Basic

Longer Reads

Holistic Guides

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Sometimes, folks like Nat Elison (Growth Machine) or Bernard Huang (Clearscope), both of whom are SEO magicians, put together actionable A-Z guide to content marketing / SEO. Think of these as masterclasses. They won't give you a foundation, but they will walk you through how they launched a SEO campaign (from scratch) with plenty of examples.

Setting Up

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FYI: If you're deciding which website builder to use, use Webflow. I'll add a link on this later.

Finding Keywords

Introduction & Overview

Advanced Material

Writing Content

Writing

SEO Writing

SEO-Optimizing Content (On-Page SEO)

Beginner (80%)

Advanced (20%)

SEO-Optimizing Images

Content Marketing

Introduction & Overview

Email Outreach

SEO at Scale

Link Building

Introduction & Overview

Broken Link Building

Guest Posting

Other Strategies

Metrics

Use Case

For Ecommerce

For Local Businesses

Tools

Key Tools

Expert Edition (e.g. your company has money to burn on fancy but very useful SEO tools

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Clearscope founder is a SEO magician. This tool helps SEO-optimize content. This is more of a guide than a tool overview. However, this helps understand why you might need Clearscope and where it fits into your larger SEO strategy.

SEO Audit

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Conduct an SEO audit to spot mistakes that may be damaging your ranking, discover novel strategic opportunities, and / or just getting that last bit of juice out from your existing content.

SEO A/B Testing

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This is a niche space you should only do once you've set up a SEO strategy and you have several months of SEO-optimized content published.

Case Studies

Technical SEO

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AKA the heavy sh*t I understand 10% of but can be very useful. Is this useful to you? 1. If you're very good at SEO by now. 2. A 1% increase in your company's SEO will mean big $$. Everyone else should just focus on producing great content and not optimizing.

FYI

Ah... the SEJ E-Books.

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So... I am on the fence about the Search Engine Journal. Some guest writers are awesome. Their E-Books, like the ones below, are dense with great, technical info. However... SEJ material is usually feels like someone is summarizing a conceptโ€” just enough that you missed the more profound point. For every Ahrefs article, there is an SEJ one that is 2x less good. So, I'll eventually parse these out into links that are useful and not-useful. For now, use your own best judgement!